Pleat helps early-stage startup founders design and optimise SaaS products that drive revenue.
Fractional Design Leadership, Consulting & Advisory
Product design studio
I’m Jennifer, a product design lead with 8+ years of global experience transforming customer pain points into business value. I support founders in designing, testing and optimising new product offerings.
Trusted by new ventures, scale ups and world-renowned organisations
Strategic design for every stage
Comprehensive design support tailored to your startup’s needs.
01
Vision to Strategy
Turn your idea into an actionable plan
We’ll clarify your product’s mission, align it with user needs and create a high-level roadmap to guide development. By using AI-powered tools, we quickly identify opportunities, risks and priorities, saving time and ensuring you start with a strong, data-driven strategy.
02
Discovery & Validation
Find the right problem to solve
We use AI-enhanced research and analysis to uncover user insights, define personas, and test key assumptions. This lets us validate your product idea quickly, ensuring it solves real user problems while positioning you for traction and growth.
03
Design & Delivery
Build a user-friendly, investor-ready product
We accelerate the design process using AI tools—from wireframes to high-fidelity prototypes and design systems. We focus on generating visually appealing, functional designs that are ready for users or investors while cutting traditional timelines in half.
04
Launch & Growth
Prepare for market success and early growth
From onboarding flows to conversion-focused designs, we prepare your product for market launch and help optimise it for user acquisition and retention. We ensure your product launches seamlessly, focusing on designs that convert users into loyal customers.
05
Iterate & Optimise
Test, learn, and improve
We help you run experiments, gather user feedback, and refine your product to ensure it meets user needs. Whether it’s optimising user flows or improving feature usability, this phase focuses on continuous iteration to boost engagement and retention.
06
Scaling for PMF
Fine-tune your product for growth
We’ll work with you to optimise for scalability and sustainability. This includes improving retention strategies and setting up systems that support long-term growth. Our goal is to help you achieve product-market fit and prepare for the next phase of your journey.
Ready to build and scale smarter? Let’s talk.
Featured projects
Chromad
Brand and product design for a platform that connects creative professionals with hosts offering spaces and studios for creatives to work remotely.
PhantomBuster
Design of an identity management system to help customers connect their social media accounts with ease.
Mitsubishi Motors
Redesign of Mitsubishi’s information architecture and navigation to better guide customers through their purchasing and servicing journey.
Unbabel
Achieving a 15% reduction in Cost Per Word (CPW) by optimising the design and functionality of a translation interface.
Flexible pricing for startup speed
Choose the model that fits your needs—ongoing design leadership or focused, high-impact projects.
01
Monthly retainer
Starting at €5000 per month
Ongoing design support tailored for fast-moving startups. Perfect for founders who need consistent, high-impact work without the cost of hiring a full-time design lead.
02
Project-based
Starting at €5000 for small projects
Fast, high-quality results for your most important milestones. Whether you’re launching an MVP, testing a new feature, or refining your user experience, we’ll deliver designs that make an impact.
03
Equity partnerships
By invitation only
For high-potential startups, I offer the opportunity to collaborate through a reduced fee in exchange for equity. Ideal for founders building bold, game-changing products where design plays a role in long-term success.
Not sure where to start? Let’s talk.
Ready to launch, grow, or optimise your product?
Let’s chat about how Pleat can help you move faster, iterate smarter, and reach your goals. Whether you need focused project support or ongoing design leadership, I’m here to help.
FAQs
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I work with early-stage startups, from pre-seed to Series A, primarily in SaaS. Whether you’re launching your first MVP, refining your product, or scaling for product-market fit, I tailor my approach to meet your needs.
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It all starts with a complimentary consultation. We’ll chat about your product, your goals, and where you’re currently stuck. From there, I’ll outline how I can help—whether it’s a focused project or ongoing design leadership. You can schedule a consultation directly from the link below.
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I work best with hands-on founders who have a clear vision for their product and understand the value of strategic design. If you’re moving fast, ready to iterate, and looking for a thought partner to bring your ideas to life, we’ll be a great fit.
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Nope! I’ve worked with startups from around the world, and I’m remote-friendly. Whether you’re in Lisbon, London or New York, we can collaborate seamlessly across time zones.