You’ve outgrown your starter website

It’s time for a brand that reflects your expertise, builds trust and turns visitors into clients.

Out with the old.
In with the new.

You’re stepping into something bigger and you want your online presence to reflect that. Your business is growing, but your brand and website haven’t caught up.

Maybe your logo and colours don’t feel like you anymore. Maybe your website isn’t converting the way it should. Maybe it all feels a little…disjointed.

You’re ready for a brand that reflects your expertise and a website that works—not just as an online brochure, but as a tool that builds trust and attracts the right clients.

Brand isn’t about slapping a logo on a page and picking a few colours

If your brand doesn’t feel right, there’s a reason. Big companies invest millions into branding because they know it’s more than just visuals—it’s strategy, positioning, and perception. It’s about creating a brand that speaks to your audience, builds trust, and drives action.

I help coaches, consultants, and service-based entrepreneurs bring clarity and cohesion to their brand and website so they can show up with confidence, stand out in their industry and attract and convert the right clients with ease.

Let’s create a brand and website that work as hard as you do.

Hi, I’m Jennifer.

For the past 10 years, I’ve been designing for some of the biggest names in tech—building brands, shaping digital experiences, and solving complex design challenges. Now, I bring that same level of expertise to purpose-driven business owners like you.

Great design isn’t just for big companies with massive budgets. The same tools, strategies and frameworks that power industry leaders can help you create a brand that positions you as an expert, builds trust and fuels your business growth.

Pick your path

Two ways to upgrade your brand or website (or both)

A Website That Works

For those who already have a brand style guide but need a high-converting website

What’s Included

  • Complimentary Website Audit (20 mins)

  • Custom Webflow or Squarespace Design & Build (up to 5 pages – Home, About, Services, Contact, Testimonials)

  • A Template Page (to use as a basis for future pages on your site)

  • Mobile & SEO-Optimized

  • Copywriting Support (refining existing text or light writing support)

  • Lead Capture Setup (forms, scheduling, or email integration)

  • 1-Month Post-Launch Support

Brand Clarity & Identity

Craft a brand that positions you as the go-to expert in your field.

What’s Included

  • Complimentary Brand Audit (20 mins)

  • Logo Design & Variations

  • Color Palette & Typography Selection

  • Brand Strategy Workshop (vision, positioning, messaging, brand voice)

  • Brand Style Guide (includes usage guidelines)

  • Social Media & Marketing Assets (Instagram templates, business card, email signature)

Not sure where to start? Let’s talk.

Featured projects

Chromad

Brand and product design for a platform that connects creative professionals with hosts offering spaces and studios for creatives to work remotely.

Life & Work Design

Brand design and website build for a career transition coach.

Ready to create a brand that truly reflects your expertise and authority?

Let’s chat about how Pleat can help you move faster, iterate smarter, and reach your goals. Whether you need focused project support or ongoing design leadership, I’m here to help.

FAQs

  • I work with early-stage startups, from pre-seed to Series A, primarily in SaaS. Whether you’re launching your first MVP, refining your product, or scaling for product-market fit, I tailor my approach to meet your needs.

  • It all starts with a complimentary consultation. We’ll chat about your product, your goals, and where you’re currently stuck. From there, I’ll outline how I can help—whether it’s a focused project or ongoing design leadership. You can schedule a consultation directly from the link below.

  • I work best with hands-on founders who have a clear vision for their product and understand the value of strategic design. If you’re moving fast, ready to iterate, and looking for a thought partner to bring your ideas to life, we’ll be a great fit.

  • Nope! I’ve worked with startups from around the world, and I’m remote-friendly. Whether you’re in Lisbon, London or New York, we can collaborate seamlessly across time zones.

Still have questions?